Welcome to Fishing Gear Shop (“we”, “us”, or “our”) at www.pennanglers.com. We’re committed to protecting your privacy as passionately as we’re committed to providing top-quality fishing gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

To provide you with the best fishing gear shopping experience, we collect:

  • Personal Information: Name, email address, shipping/billing address, payment details (processed securely through our payment processors), phone number, and order history.
  • Device Information: IP address, browser type, operating system, and device identifiers when you browse our site.
  • Usage Data: Pages visited, products viewed, time spent on site, and other engagement metrics to improve your shopping experience.
  • Cookies Data: Small data files stored on your device to remember your preferences and shopping cart items.

2. How We Use Your Information

Like a well-tuned reel, we use your information precisely for:

  • Processing and fulfilling your orders for fishing equipment and accessories
  • Providing customer support for your tackle needs
  • Improving our website and product offerings based on angler preferences
  • Sending order confirmations, shipping notifications, and service-related communications
  • Personalizing your experience with relevant product recommendations
  • Preventing fraud and ensuring transaction security
  • Complying with legal obligations related to international sales

3. Data Sharing and Disclosure

We treat your information with the same care as premium fishing tackle:

  • Service Providers: We share necessary information with payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT service providers to complete your orders.
  • Legal Compliance: We may disclose information when required by law or to protect our rights and safety.
  • Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.
  • Never Sold: We don’t sell your personal information to third-party marketers.

4. International Data Transfers

As we serve anglers worldwide (excluding certain Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We implement bank-level security measures to protect your information:

  • SSL encryption for all data transmissions
  • Secure payment processing with no direct storage of complete payment details
  • Regular security audits of our systems
  • Limited access to personal information within our organization

While we implement these robust measures, no electronic transmission or storage is 100% secure. We encourage anglers to use strong passwords and protect their login information.

6. Your Rights and Choices

You have control over your personal information:

  • Access & Correction: You may review and update your account information at any time.
  • Data Deletion: You can request deletion of your personal data, subject to legal retention requirements.
  • Marketing Communications: Opt-out of promotional emails by using the unsubscribe link in our messages.
  • Cookies: Manage cookie preferences through your browser settings.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember items in your shopping cart
  • Understand how anglers use our site to improve navigation and product displays
  • Provide personalized product recommendations based on your fishing interests
  • Analyze site traffic and marketing campaign effectiveness

You can control cookies through your browser settings, but disabling them may affect certain site features.

8. Children’s Privacy

Our website is not designed for children under 13. We don’t knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Changes to This Policy

We may update this policy occasionally to reflect changes in our practices or legal requirements. We’ll notify you of significant changes and always post the updated version on our website.

10. Contact Us

If you have any questions about this Privacy Policy or your personal information:

Email: [email protected]

Address: Fishing Gear Shop, 686 Primrose Lane, Madison, US 53703

Our team of fishing enthusiasts is ready to assist you with any privacy concerns, just as we would help you choose the perfect reel for your needs.